Kutheni inkampi isitsha ngequbuliso? Ingaba i-2022 outdoor camping craze yavutha njani?
Xa kufikwa kwinkampu, abantu abaninzi bacinga ngayo njengesithethe seholide eYurophu naseUnited States.Ngapha koko, emva kokuqhambuka kobhubhane, indlela yokumisa iinkampu yasungulwa kwihlabathi liphela.Njengoko uhambo olude lunqongophele, ukuhamba umgama omfutshane wokuhamba kunye neeholide ezincinci zedolophu zisanda, "i-camping fever" sele iqalisile ukutshayela umhlaba, ibe lukhetho lokuqala kwiindibano zosapho, uhambo lwabahlobo kunye nokunxibelelana. ngaphandle, kunye nenqanaba lokuphithizela akukho ngaphantsi kweYurophu kunye ne-United States.
INgxelo yeGlobal Camping Report 2022, epapashwe yiNkampani yoPhando lwezoShishino lweGlobal, ibonisa ukuba imakethi yeenkampu zehlabathi kulindeleke ukuba ikhule ukusuka kwi-62 yeebhiliyoni zeedola ngo-2021 ukuya kwi-68.93 yeebhiliyoni zeedola ngo-2022, kwi-CAGR eqikelelwayo ye-11.2%;kwaye ngo-2026, imarike yeenkampu zehlabathi jikelele Imakethi yokukhempisha yehlabathi kulindeleke ukuba ikhule ngaphezulu kwe-45% ifikelele kwi-US$100.6 yeebhiliyoni ngo-2026. idume kakhulu phakathi kwamaqela aphesheya.
Kwixesha lasemva kobhubhani, umdla wabantu kwimisebenzi yangaphandle uyaqhubeka ukhula, kwaye inkampu iye yaba sisithuthi esitsha semisebenzi yangaphandle, ingenisa amathuba amatsha ophuhliso.
NgoMeyi 5, u-Xiaohongshu ubhengeze idatha yeholide kaMeyi, ebonisa ukuba i-camping fever eqongeni iye yanda kunyaka wesithathu olandelelanayo, kwaye idatha ibonisa ukuba emva kokuba umthamo wokukhangela weholide kaMeyi ngo-2020 unyuke ngo-290% ngonyaka. -ngonyaka, kunye neholide ye-May Day kwi-2021 inyuke ngo-230% unyaka nonyaka, kulo nyaka Nge-May Day, uphando olunxulumene neenkampu kwi-Xiaohongshu lunyuke nge-746% ngonyaka.Idatha ye-Hornet's Nest ikwabonisa ukuba nge-May Day, ukuthandwa "kwenkampu" kufikelele kwincopho yembali kwiiwebhusayithi ezahlukeneyo, ngokunyuka okuphakathi kwe-130%.
Ukusukela ngoJanuwari ukuya ekuqaleni kuka-Epreli ka-2022, inani labasebenzisi ababhalisele ukumisa inkampu ngeCtrip laliphindaphindwe kahlanu kulo nyaka uphela ka-2021, kwaye ngokukaCtrip, ukuthandwa kwegama elithi “inkampu” kufikelele kwincopho yembali ngexesha. iholide kaMeyi.Ngokutsho kwe-Ctrip, ngexesha leeholide zikaMeyi, ukuthandwa kwegama elithi "inkampu" kwafikelela kwinqanaba eliphezulu, kunye nokunyuka kwe-90% ngeveki-ngeveki kumsebenzi wokukhangela kunye nefuthe lokuqhuba uqoqosho lwezokhenketho kwindawo ekuyiyo, kunye neendawo zeenkampu eGuangzhou, eShenzhen naseBoluo ezidume kakhulu.Ebudeni beeholide, ukuthengiswa kwezixhobo zokumisa iintente ezinjengeentente ezinkulu, iicanopies, iitafile ezisongwayo nezitulo, neengxowa zokulala zanda ngaphezu kwezihlandlo ezibini ngonyaka eTaobao, eJingdong naseJindo.I-2022 ibone i-800% yezinga lokukhula kweemveliso zenkampu eqongeni ukuza kuthi ga ngoku.
Unyaka wama-2022 ubizwa ngokuba “ngunyaka wokuqala woqoqosho lwenkampu”, kwimeko yelinye ishishini lokhenketho livaliwe, limise inkampu njengemvula efike ngexesha ukusindisa ubomi obukruqulayo bomntu wonke.Ngokwengxelo ye-Ai Media Consulting, ubungakanani bemarike engundoqo kuqoqosho lwenkampu yaseTshayina buza kufikelela kwi-74.75 yeebhiliyoni zeeyuan ngo-2021, ukuya kuma-62.5% unyaka nonyaka, kwaye ubungakanani bemarike buya kuba yi-381.23 yeebhiliyoni zeeyuan, kunye ne-58.5% ngonyaka- izinga lokukhula konyaka.Kulindeleke ukuba ubungakanani bemakethi engundoqo kuqoqosho lwase-China lwenkampu buza kunyuka ukuya kuma-248.32 eebhiliyoni zeeyuan ngo-2025, kwaye ubungakanani bemarike obuqhutywayo buya kufikelela kwi-1,404.28 yeebhiliyoni zeeyuan.I-Ai Media Consulting ikholelwa ukuba ngokuphuculwa kokusetyenziswa, abathengi abaninzi bajoyina imisebenzi yenkampu, ukukhempisha kunye nemizi-mveliso enxulumene nayo inendawo enkulu yophuhliso e-China.
Ishishini lokukhempisha laseTshayina likwinqanaba lokuqala lophuhliso loshishino, izinga lokungena kushishino lokukhempisha langoku malunga ne-3%, lisekho imarike ye-niche, xa kuthelekiswa nemarike yase-US kunye neJapan eqolileyo yokukhempisha, indawo yokukhula kwesantya sokukhula kweshishini lekhempi yasekhaya.Okwangoku, ukupapashwa kwemithombo yeendaba zentlalo kunye nokunyuswa kunyuse izinga lokungena kwenkampu phakathi kwabantu abancinci, kwaye inkampu egqibeleleyo isanda ngokuthe ngcembe ukusuka kwidolophu engundoqo okanye izixeko zabakhenkethi ukuya kwidolophu yesibini, yesithathu neyesine.
Kwixesha elizayo, inkampu iya kungena ngokuthe ngcembe kubomi babantu kwaye ibe yenye yezona ndlela zibalulekileyo zokuzonwabisa kuluntu.
Ke ngoko, kunye nomkhwa wokuhlala kwinkampu usiya uthandwa ngakumbi phakathi koluntu ngokubanzi, iimveliso ezifashiniweyo nezilula zokukhempisha ziya kuthandwa kakhulu kunezixhobo zokukhempa ezikumgangatho ophezulu kunye nezigqibeleleyo.Gcina iliso elivaliweyo kwi-Boomfortune, nikela ingqalelo kwiimveliso ezitsha ezikumgangatho ophezulu kunye neenkampu ezigqwesileyo kwi-intanethi!
Ixesha lokuposa: Feb-06-2023
